FT Session @ Cannes
How can businesses harness AI for competitive advantage without losing the human touch?
AI is revolutionising the creative industries—reshaping content generation, enabling hyper-personalisation and delivering campaign execution at an unprecedented pace. By augmenting human creativity, AI empowers brands to deliver breakthrough campaigns that drive engagement, efficiency and innovation. But as AI capabilities evolve, what do consumers expect? And how can businesses harness AI for competitive advantage without losing the human touch?
At this insight-driven FT Session @ Cannes Lions, top advertising leaders and AI innovators shared strategies, timelines, and emerging technologies that are redefining the future of marketing. Attendees connected with leading AI pioneers and creative visionaries and gained insights needed to keep their brand ahead in an AI-driven world.
Speakers included
Key Discussion Points
The role of AI in creative strategy
What to implement now, what’s next, and what’s on the horizon.
AI-powered content, automation and personalisation
How brands are leveraging AI-powered content, automation and personalisation to maximise impact.
The next era of marketing
Key partnerships, tools and innovations that will shape the next era of marketing.
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Speaking Opportunities
Sponsorship Opportunities
Frequently Asked Questions
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