FT Session @ Cannes
How can businesses harness AI for competitive advantage without losing the human touch?
AI is revolutionising the creative industries—reshaping content generation, enabling hyper-personalisation and delivering campaign execution at an unprecedented pace. By augmenting human creativity, AI empowers brands to deliver breakthrough campaigns that drive engagement, efficiency and innovation. But as AI capabilities evolve, what do consumers expect? And how can businesses harness AI for competitive advantage without losing the human touch?
Join us in-person at this insight-driven FT Session @ Cannes Lions to hear top advertising leaders and AI innovators share strategies, timelines, and emerging technologies that are redefining the future of marketing. Connect with leading AI pioneers and creative visionaries and gain the insights needed to keep your brand ahead in an AI-driven world.
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Key Discussion Points
The role of AI in creative strategy
What to implement now, what’s next, and what’s on the horizon.
AI-powered content, automation and personalisation
How brands are leveraging AI-powered content, automation and personalisation to maximise impact.
The next era of marketing
Key partnerships, tools and innovations that will shape the next era of marketing.
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Join us at the world’s leading festival for creativity in marketing and communications
FT Live will host a number of events against the backdrop of the world’s leading festival for creativity in marketing and communications, FT journalists will be joined by global brand leaders, innovators, and cultural voices to explore the forces reshaping the creative economy from AI and influence to entertainment, media, and consumer trends.
All of our events are chaired by the team of senior Financial Times journalists covering Cannes, who will provide on-the-ground analysis and expertise as the week unfolds.
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